President and first lady Obama took their anti-bullying message to the social networking site Facebook, Wednesday -- one day before a White House conference meant to rid America's schools of bullies.
In a video message posted on the site, the Obamas promoted Thursday's White House Conference on Bullying Prevention. President Obama stressed that "putting a stop to bullying is a responsibility we all share." Watch the video here.
"For a long time bullying was treated like an unavoidable part of growing up, but more and more, we're seeing how harmful it can be for our kids," the president said. "Especially when if follows them from their school, to their home, to their computer screen."
"The good news is there is a growing movement led by young people themselves to make our schools and communities safer," he added.
The conference will bring parents, students and teachers together to discuss the bullying issue.
The Obamas said the anti-bullying project is a personal matter for them because they have two daughters.
The White House has set up stopbulling.gov and a Facebook page to promote the campaign.