WASHINGTON -- The producer of the pro-life movie "Bella" is now throwing his weight behind a movement to promote films Christians and other pro-family types can fully embrace.
At the recent Values Voter Summit, film producer Jason Jones shared his vision on how to shape culture by first shaping Hollywood.
Christians and conservatives are his target audience. Jones wants to turn them all into avid movie-goers who'll help make films about life, love, and beauty into sure-fire box office hits.
He also has created a website MovietoMovement.com, which he said he hopes will lead to a network that can help many other excellent films get noticed.
Networking like this paid off when his movie "Bella" was released.
"With Hollywood, we didn't get distribution. So we went to the church and we said, 'Help us,' and the film became a tremendous success," he told CBN News.
"We built this huge network and we said, 'We need to use this network to serve other films that are true, beautiful and good. And that's when we created this non-profit," Jones explained.
Movie to Movement aspires to use the website and a nationwide team of theater captains to get Christians and other pro-family types packing theaters by the millions when a great, new film like "Courageous" or "Dolphin Tale" is released.
"We want to send a message to Hollywood that Christians are the only group that fill buses when we like your movies," Jones noted.
"We're the only group that unloads churches and fills the theaters if you make films that we love," Jones noted.
Movie to Movement is currently promoting the new family film "Snowmen," set to premiere Oct. 21.
"It's a film about three boys who go on a quest to be remembered in a very superficial way," Jones said.
In this case, that means setting the world's record for most snowmen ever built at once.
"In that quest they discover what's really important" he said.
Even though he's in the business, Jones said he's not above having his life made better by great films.
For example, he explained how, in the middle of a big argument with his wife, he bought a DVD of Sherwood Pictures "Fireproof." The storyline is about saving and restoring marriages.
"We watched it and by the end we were crying and the fight was over. And these films are powerful," Jones told CBN News.
Such powerful storytelling can be seen in his movie "Bella," about a single man saving a baby from abortion.
"We know of over 500 women who were scheduled to have an abortion. They saw our film and instead chose life. And that's the power of art," he said.
If Hollywood studios and other movie makers would give Christians and their allies more of the stories and the films they want to see, Jones said the church as a whole would determine what the number one film would be at the box office every weekend.