The U.S. government is launching a nationwide campaign Friday to crack down on the number of kids being left in hot cars.

In the first week of August alone, eight children died after being left in hot cars, according to the group Kids and Cars. Throughout this year, 23 children in 14 states have died that way.

"Kids heat up three to five times faster than adults," Kate Carr, president and CEO ofSafe Kids Worldwide, told ABC News.

"This doesn't have any kind of a profile where you can say rich or poor, young or old, smart or stupid," she said. "This can happen to anyone."

The new government campaign aims to bring awareness to the problem.

CBN News Medical Reporter Lorie Johnson talked more about this disturbing trend on CBN Newswatch, Aug. 17.  Click play to watch.