North Carolina drivers who wanted to carry a pro-life message on their vehicle's license plate may never get a chance to do so.

U.S. District Court Judge James Fox ruled Friday that the state cannot sell the plates that read "Choose Life."

"The state's offering of a 'Choose Life' license plate in the absence of a pro-choice plate constitutes viewpoint discrimination in violation of the First Amendment," he ruled.

North Carolina's Planned Parenthood complained sales from the plates would go to pro-life pregnancy centers in the state.

The judge halted the production of the plates in 2011 until the lawsuit brought by the American Civil Liberties Union of North Carolina Legal Foundation.

Chris Brook, with ACLU-NCLF, said it's a free speech victory for all residents of NC regardless of their stand on abortion.

State attorneys haven't decided if they will appeal.