Impression Bridal boutique in San Antonio, Texas, is giving back to military couples through a group called Brides Across America.
Brides Across America seeks to make planning and affording the "big day" a little bit easier for couples that sacrifice so much for our country.
Tuesday, the group's annual "Operation Wedding Gown" was hosted by San Antonio boutique. Fifty lucky brides who are active duty or whose fiancés are serving in the military received free wedding gowns at the event.
"Yes to the dress!" one ecstatic bride exclaimed. "I'm so happy and I'm so grateful to them for, you know, giving these dresses to us and making our dreams a possibility."
"I think it's kind of neat that we actually have Armed Forces next door and this is a fabulous opportunity for San Antonio," Barbara Churchill, with Impression Bridal, told the San Antonio Current.
"Our city is a well-known military town, so what a fitting thing for us to be doing," she said.
Brides Across America has been collecting and donating designer wedding gowns to military brides since 2007.
To date, more than 40 salons nationwide have given away 7,000 dresses.
The founder of the group said she doesn't want deployments and financial strain to keep brides from their dream weddings.