America's curiosity about quarterback Tim Tebow's faith led "John 3:16" to become the most searched term of the day on Google recently.
One Colorado-based ministry capitalized on that sensation this weekend, during Saturday's Broncos versus Patriots playoff game.
Focus on the Family produced a television commercial about the New Testament verse -- one of the signature verses Tebow was known for wearing on his eye black during his college days.
The simple ad, which aired on CBS early in the game, featured children repeating John 3:16 -- "For God so loved the world that He gave His only begotten son, that whosoever believes in Him will not perish, but have everlasting life."
The spot ended with a close up of a young girl who looked into the camera and said, "Wow!"
Watch the Focus on the Family ad at the bottom of this page.
"There's been a lot of buzz lately about what John 3:16 says, and we wanted to help people understand it without having to run to their computer to look it up," Focus on the Family president Jim Daly said in a statement. "For Christians, the verse is the essence of the Good News of Jesus Christ, and when you have good news you want to share it with as many people as possible.”
Tebow's performance on the football field this season has led to many football fans wanting to learn more about the Bible.
Fans Come to Christ
The Associated Press reported Jan. 10 that John 3:16, became the most searched Google term after Tebow led the Broncos to an overtime win against the Pittsburg Steelers on Jan. 8.
When Tebow, 24, was in college, he used to wear black tape under his eyes that had a Bible verse on them. John 3:16 was one of the more prominent verses he displayed, something for which Tebow received some criticism.
The move led the National Collegiate Athletic Association (NCAA) to ban players from displaying messages on their eye black in what's called "the Tebow rule." The NFL doesn't allow it either.
But on Jan. 8, Tebow let his statistics do the talking. He threw for 316 yards. And the average yards for each completion was 31.6.
That had football fans across the country searching the World Wide Web to find John 3:16.
And according to the Billy Graham Evangelistic Association, those searches are translating into salvations.
The group set up a page explaining John 3:16 after the verse started trending on Twitter last week. So far, the ministry says 170 people have started a relationship with God as a result.