Web giant Google is launching a new campaign aimed at boosting support of gay rights around the world.

The "Legalize Love" campaign is currently targeting countries like Poland and Singapore, where homosexual activities are illegal and same-sex marriages aren't recognized.

The company said the goal of Legalize Love is to "decriminalize homosexuality and eliminate homophobia around the world."

"We want our employees who are gay or lesbian or transgender to have the same experience outside the office as they do in the office," Google executive Mark Palmer-Edgecumbe said.

But some analysts say the campaign could drive advertisers away from Google.

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