The online giant is taking information sharing to a new level, combining all of Google's services into one. In a video posted online, Google explained it's new approach.
"The new policy reflects our efforts to create one beautifully simple experience. It means that if you're signed in, we'll treat you as a single user across all of our products, combining information you've provided from one service with information from the others," the video explained.
For example, if you use your Gmail account to email friends about a you're planning trip to Washington, D.C., then use Google Maps to find the best route and add the dates to your Google Calendar -- the next time you search for "Washington, D.C.," you won't have results for the state flower pop up.
Over time, the company said the change will mean better Google search results and better placed advertising.
Google claims the changes will equal more personalized services, but privacy groups question their legality, arguing it invades people's privacy in an attempt to sell more advertising.
Google apparently worked with the federal government to ensure that the policy changes were legal.
Users can keep their information private by regularly clearing their search history and logging off Google when searching the Internet.
Despite the controversy, Google will likely remain king of the online world because "Googling" is a hard habit to break among web users.
"I think it's almost impossible that Google will suffer any loss of customers, any loss of acceleration to the extent they have any based on this," noted John Abel, New York City Bureau Chief for Wired.com.