The National Organization for Marriage has launched a global boycott against Starbucks after the coffee giant's decision to support Washington state's new gay marriage law.
The "Dump Starbucks" ads will equate customers' support of Starbucks to support of same-sex marriage. The campaign will run in the United States as well as the Middle East and southeast Asia.
"The majority of Americans believe that marriage is between one man and one woman," NOM President Brian Brown said. "They will not be pleased to learn that their money is being used to advance gay marriage in society."
Starbucks publicly supported a gay marriage bill passed by the Washington state legislature this year.
Company leaders then sent a letter to employees saying the legislation, "aligned with Starbucks business practices and upholds our belief in the equal treatment of partners. It is core to who we are and what we value as a company."
Gay rights groups have since commended Starbucks for its support.
In February, Christian Pastor Steven Andrew of USA Christian Ministries also called on customers to boycott Starbucks. On Friday, nearly 7,000 people had signed the online petition just set up by NOM.
*Published Mar. 23, 2012.