The social networking site Facebook will go public next week, offering shares for sale on the Nasdaq Stock Exchange.

The Initial Public Offering could value the company at as much as $100 billion. While potential investors may be excited, some see risks in the rise of digital media.

James Steyer is CEO of Common Sense Media and author of the new book, Talking Back to Facebook: The Common Sense Guide to Raising Kids in a Digital Age.

In it, Steyer writes about the dangers that digital media can pose to children and the family. 

Steyer spoke with CBN News Reporter Efrem Graham about his book and offered some helpful tips for keeping it all in balance. Watch the interview here.