WEST MONROE, La. -- Across America people tuned in to one of the most popular shows on TV, "Duck Dynasty," Wednesday.
Last week's season premiere on the Arts and Entertainment Network made cable ratings history.
CBN News recently traveled to Duck Commander Headquarters in West Monroe, La., to find out what all the hype is about.
Some days people wait hours just to take a picture in front of the Duck Commander sign.
***A new face has joined the Duck Dynasty clan: Alan Roberston.
For more about the beardless eldest brother of the Robertson brood tune into Friday's "The 700 Club" or check CBNNews.com after 10 a.m. for that report.
It's an unlikely recipe for TV: the long haired, bearded Robertson men, who are sometimes mistaken as homeless despite their fame.
Their beautiful wives, combined with hunting and faith in God, is a concoction many Americans can't get enough of.
"They promote family," one woman said. "They promote Christian beliefs and it's funny. It's entertaining. It's just an all-around family-oriented show."
Another fan agreed, saying, "It's extremely funny. I mean I watched it the other night and I'm like crying I'm laughing so hard."
Three generations of one family made Duck Commander a stop on their vacation.
"It's just a good family show with good family qualities so it's just fun to watch and it makes you feel good," one family member said.
When the show started gaining traction, the Robertsons say folks would show up at Duck Commander and just hang out. So over the past year, the family has worked hard to make their fans feel more at home.
Now, along with duck calls, the Robertsons stock merchandise about them that their fans gobble up.
"It's so awesome," another Duck Dynasty fan said. "I mean you see all this on TV and then you're here and it's just surreal."
Viewers say the show is so appealing because it's wholesome, a refreshing escape from a world that often forgets what's really important.
"I think they're good role models for the family," one fan said. "And things are so fast paced it seems like when you watch that show it kind of just puts things back into perspective and just puts a smile on your face."