New signs of the war on Christmas are popping up across the country.
The Hollywood Reporter said ESPN reversed a decision to drop a Christmas ad that mentioned Jesus, following a barrage of criticism from its viewers.
The ad, released by Glennon Children's Medical Center in Missouri, states in part, "We celebrate the birth of Jesus and the season of giving, bringing hope to the many children, parents and families that we serve."
ESPN originally said the ad didn't meet its standards. The sports network only agreed to air it after facing a backlash.
The American Family Association is also urging shoppers to avoid tech retailer Radio Schack because it refuses to even mention the word "Christmas."
But in Eugene, Ore., known as one of America's most liberal cities, one dentist teamed up with former-NBA player Luke Jackson to buck the anti-Christmas crowd.
Their simple "Merry Christmas" ad recently aired in the area.
"I'm tired of businesses feeling they can't celebrate Christmas," Dr. Michael Bratland, owner of the dental chain Crisdental, said in a press release about their ad campaign.
"In an effort to pacify a small group of individuals, this country has slowly taken out the words 'Merry Christmas' from our lives," he said.
Bratland said his Christmas ad has sparked a flood of support from people in the community.