Former Rep. Gabrielle Giffords and her husband Mark Kelly have launched an initiative to promote greater gun control.
The Americans For Responsible Solutions Initiative kicked off Tuesday, marking the second anniversary of the Tucson shooting that left the former congresswoman permanently brain damaged and killed six others Jan. 8, 2011.
The program will raise money for more gun control and push back against what the couple views as a pro-gun influence in Congress.
The couple expressed their views in a USA Today op-ed published Tuesday.
"Rather than working to find the balance between our rights and the regulation of a dangerous product, these groups have cast simple protections for our communities as existential threats to individual liberties," they wrote.
"Until now, the gun lobby's political contributions, advertising and lobbying have dwarfed spending from anti-gun violence groups," they continued. "No longer. With Americans for Responsible Solutions engaging millions of people about ways to reduce gun violence and funding political activity nationwide, legislators will no longer have reason to fear the gun lobby."
Last week the couple made a stop in Newton, Conn., honoring those killed when a gunman opened fire at Sandy Hook Elementary School.