Facebook is clarifying why they temporarily blocked actor Kirk Cameron's posts for his latest film "Unstoppable."
The social media giant lifted its ban on the trailer to Cameron's new film after the actor blew the whistle on the social media giant.
Michael Kirkland, communications manager for Facebook, said that links to the movie's site had been briefly blocked last week due to a mistake in their anti-spam system.
"From what we can tell, the address purchased for the movie was previously being used as a spam site and it hadn't been refreshed in our system yet," he told The Christian Post.
"We were in direct contact with Kirk's team on this and reversed the block as soon as we confirmed that the address was no longer being used for spam," he said.
Facebook explained that it uses "automated systems" to protect the social networking site's hundreds of millions of accounts.
"These systems are so effective that most people who use Facebook will never encounter spam. They're not perfect, though, and in rare instances they make mistakes," Kirkland said. "This link was blocked for a very short period of time after being misidentified as a potential spam or malware site. We learn from rare cases such as these to make our systems even better."
The movie, which was made in partnership with Liberty University, addresses why God allows bad things to happen to good people.
According to the "Fireproof" star, the social media giant had labeled his posts "abusive, unsafe and spammy."
"This is my most personal film about faith, hope, and love, and about why God allows bad things to happen to good people. What is 'abusive' or 'unsafe' about that?!" Cameron challenged.
Cameron fought back, calling all "friends of faith, family, and freedom" to rally behind him. Supporters responded to his call-to-action in droves, with 250,000 fans sharing the actor's post.
Finally, on Thursday, Facebook relented and lifted the ban. YouTube, who'd also blocked the trailer, soon followed suit.
"Victory!! Friends, you did it!" Cameron wrote in a follow-up post. "People tried to stop 'Unstoppable' on Facebook and because millions of us joined together as one voice, Facebook has apologized and welcomed us back!"
"You all just demonstrated to the press (they're all calling me to talk about your amazing response!) that the communities of faith, hope, and love are, well ... unstoppable," he said.
"Unstoppable" is scheduled to appear in theaters Sept. 24.