Former GOP presidential candidate Rick Santorum is now CEO of EchoLight studios, a Dallas-based Christian film production company.
EchoLight produces films with very small budgets topping at a mere $3 million, making them small players by Hollywood standards.
But Santorum believes EchoLight has the opportunity to transform the culture through entertainment.
He said he hopes he'll be able to not only shape cultural messages with "inspirational and uplifting" stories, but also meet the demand for high-quality Christians films.
The company's first film, "The Redemption of Henry Myers," is scheduled to be released this fall. It is a story about a bank robber, set in the Old West.