Firefighters are still working to bring a monster fire under control along the Jersey shore.
The blaze began Thursday afternoon at a frozen custard stand along the only stretch of seaside boardwalk that survived Superstorm Sandy one year ago.
High winds caused the flames to spread for blocks, burning some businesses that were just rebuilt and reopened.
Still, some courageous business owners are prepared to do it again.
"Seaside is Jersey strong," business owner Mike Carbone said. "Do we have a choice?"
"This is our livelihood, this is where we make our living, this is where we feed our families," he said. "We have no choice; we will recover."
Gov. Chris Christie said the fire makes him feel sick.
"I feel like I want to throw up," Christie said. "After all the effort and time and resources that we put into it…to see this going on…is just unthinkable."
No one was seriously hurt in the fire.