Former Republican presidential candidate Rick Santorum is best known for making news in the political realm. But now he's hoping to promote his beliefs in an entirely different setting.
In June, Santorum became CEO of a new Dallas-based film company, EchoLight Studios. Santorum said he started it to promote quality, inspirational films to reach the masses.
On Thursday, Santorum visited Colorado Springs to promote the company's new movie project called, "Seasons of Gray: The Modern Day Story of Joseph." The movie hits theaters this month in limited release.
"I look at lots of folks in Hollywood who have decided to get involved in politics. I said, 'Why doesn't someone in politics get involved in Hollywood? Particularly a conservative?" Santorum said, explaining his motivation for starting EchoLight.
"I really believe that we have an opportunity because the vast majority of this country still believe in the values that made our country great, still believes in the Judeo-Christian principles," he said.
Last month Santorum told CBN's The Brody File, "I think it was Aristotle who said, 'Give me the storytellers and I will control the country in a generation.' Well, who tells the stories? One hundred years ago it was the cCurch, it was the family, it was the neighborhood, the library. Today it's Hollywood."
EchoLight is partnering with best-selling Christian author Max Lucado on the project. Lucado's new book, You'll Get Through This, is being released at the same time as the movie.