The Obama administration is buying TV ads in Pakistan, denouncing the anti-Islam film that has been blamed for riots around the world.
They've spent $70,000 for ads on seven Pakistani television stations.
The advertisements feature President Obama and Secretary of State Hillary Clinton condemning the movie and praising American tolerance for all religions.
Meanwhile, the Pakistan government declared Friday "Love for the Prophet Day" so Muslims could demonstrate.
"An attack on the holy prophet is an attack on the core belief of 1.5 billion Muslims. Therefore, this is something that is unacceptable," Pakistan's Prime Minister Raja Pervez Ashraf.
Tens of thousands of protestors tried to reach the U.S. Embassy before being turned back by Pakistani police. The police opened fire on rioters who were torching a cinema.
Officials say at least 15 people have been killed in Friday's protests.
Clashes between police and protestors have also occurred in Lahore, Karachi and the capital Islamabad.