Christian Leadership to Change the World
Four Online Tools for Social Good
While the Internet and social networks have changed the way we interact with the world, they have also revolutionized the way organizations and individuals fundraise and generate support for important causes. CBN.com
According to a recent report from Blackbaud, a fundraising software company, peer-to-peer fundraising revenue online has more than doubled in the last five years, nearing the one-billion dollar mark. Organizations leveraging these tools are raising six times more money than those using only traditional methods.
With this transformation, powerful options now exist for leaders to discover new opportunities for giving and to generate support for their own causes. Here are four online tools you can use to raise money and spread awareness.
Causes is a popular Facebook application that has been used to raise over $35 million for more than 27,000 nonprofits. It’s a free tool that allows both nonprofits and their supporters to create campaigns that raise awareness, generate support and fundraise for their causes. As a Facebook application, its strength lies in its ability to leverage the popular social networking site to spread any message.
Causecast offers cause promotion solutions for both nonprofits and businesses. To access Causecast’s range of free services and resources, nonprofits create an online account they use to publish content that Causecast then promotes to the rest of the web. Meanwhile, businesses can partner with Causescast to obtain marketing tools and services that can be used to integrate a cause into their work. Causecast is also an easy way to find a nonprofit to donate to or research a business’s cause contributions.
Philanthroper is a daily deals site with a socially conscious twist. Rather than receive information on a product or service, users sign up to receive emails from Philanthroper with information on a different nonprofit every day. Users can then choose to donate exactly $1 to that cause. It’s a great way to learn about and donate small sums to a large number of worthy causes.
FirstGiving is similar to Causes but independent of Facebook and with a larger base of nonprofits and a longer history of giving. Through FirstGiving, nonprofits and individuals can obtain free tools to not only plan and execute but also measure the success of online fundraising campaigns. To date, FirstGiving has helped raise over $1 billion for more than 8,000 nonprofits.
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