IT ALL BEGAN, I THINK AS A

RESULT OF THE WITCH TRIALS NEVER

HAVING A PROPER ENDING.

THE LAST FIVE WERE EXONERATED IN

2001.

IT WAS A VERY SLOW PROCESS.

SO THAT THE IDEA THAT THERE HAD

BEEN WITCHES IN SALEM LIVED ON

IN PEOPLE'S MIND.

DURING THE 18TH CENTURY, PEOPLE

IN THE CITY THOUGHT TO ACTUALLY

CAPITALIZE, YOU HAVE A

FISHMONGER IN THE 18TH CENTURY

WHO TRADED TO THE NAME WITCH

CITY.

YOU HAVE SEVERAL BUSINESS PEOPLE

USING WITCH CITY AS THEIR TRADE

NAMES.

AN OIL FIRM, BICYCLE

MANUFACTURER, A POPCORN FACTORY.

SO YOU HAD THIS, SORT OF

CARRYING ON, KEEPING THE IDEA

ALIVE IN PEOPLE'S MINDS.

20TH CENTURY, YOU STARTED TO GET

TOURISM.

IN THE '60S, SALEM WASN'T DOING

WELL BECAUSE OF THE

MANUFACTURING WAS LEAVING.

BEGINNING OF THE '70S, LOREN

CABBERT CAME TO SALEM.

A SELF-PROCLAIMED WITCH WITH

GREAT FLAIR FOR PR.

PERSUADED MICHAEL DECAUCUS TO

GIVE HER THE TITLE OF OFFICIAL

WITCH OF SALEM.

SHE WAS FOLLOWED BY AN AWFUL

LOT.

JUST THE FACT SHE WAS HERE

REINFORCED THE CONNECTION

BETWEEN SALEM IN WITCHES.

HERE WHERE ARE ALL OF THESE

PEOPLE LIVING HERE WHO ACTUALLY

DO CLAIM TO BE WITCHES AND A

LARGE MINORITY OF THE SALEM

POPULATION.

WHAT ACTUALLY HAPPENED IS 20

INNOCENT PEOPLE DIED BECAUSE OF

WITCHCRAFT.

THE FACT THAT PEOPLE CAME TO

CELEBRATE WITCHCRAFT IS

TREMENDOUSLY IRONIC.