AMERICANS ARE BECOMING
SICK AND TIRED OF EATING
FOOD THAT MAKES US SICK AND
TIRED.
THAT'S WHY BUSINESSES IS
BOOMING AT WHOLE FOODS
MARKET.
ONE NATIONWIDE GROCER TRYING
TO SET ITSELF APART FROM THE
REST.
AS YOU CAN SEE, THE
SELECTION HERE IS HUGE, BUT
THE REASON SO MANY PEOPLE
SHOP AT WHOLE FOODS IS
BECAUSE OF WHAT IS NOT
HERE.
FIRST, NO PESTICIDES ON THE
PRODUCE.
IT'S ORGANIC.
NO TRANS-FATS, NOT EVEN IN
THE PACKAGED FOODS OR IN THE
BAKERY.
NOTHE SOUP OR
ANYTHING ELSE, FOR THAT
MATTER.
AND HERE IS A BIGGIE, NOT A
TRACE OF HIG HIGH FRUCTOSE
CORN SYRUP ANYWHERE IN THE
STORE.
WHY THE BOLD DEPARTURE FROM
TYPICAL GROCERY STORE FAIR?
ACCORDING TO THE FOUNDER,
JOHN MACKIE, IT IS SIMPLE.
WE WANT TO HELP HEAL
AMERICA.
Reporter: AND AMERICA
WANTS TO BE HEALED.
WE'RE OVERFED AND
UNDERNOURISHED, AND
PROCESSED FOOD IS JUST NOT
GOOD FOR US.
ALMOST EVERYTHING IN HERE
HAS UNDER 10 DIFFERENT
INGREDIENTS IN IT, AS
OPPOSED TO A REGULAR STORE,
WHICH HAS 20 OR 30
INGREDIENTS IN IT.
MACKIE STARTED WHOLE
FOODS BACK IN 1980 IN HIS
HOME TOWN OF AUSTIN, TEXAS.
FROM THAT ONE TINY STORE
GREW HUNDREDS ALL ACROSS
AMERICA.
RAKING IN ANNUAL SALES OF
$12 BILLION.
IN THAT AREA, MACKIE ALSO
TOOK AN UNUSUAL STEP.
HE STOPPED TAKING A SALARY
AND STOCK OPTIONS YEARS
AGO.
I'VE MADE ENOUGH MONEY.
I JUST REALLY WANTED TO WORK
FOR SERVICE.
AND I DIDN'T WANT THERE TO
BE THE ACCUSATION THAT IT
WAS ABOUT SOME TYPE OF
PERSONAL GAIN.
Reporter: WHOLE FOODS
MARKET HAS MADE THE LIST OF
FORTUNE'S BEST COMPANIES TO
WORK FOR FOR 16 CONSECUTIVE
YEARS.
AMONG OTHER THINGS,
EMPLOYEES GET A 20%
DISCOUNT, 30% IF THEY'RE
HEALTHY.
BUT CONSIDER THIS, WHAT IF
INSTEAD OF 30 YEARS AGO,
JOHN MACKIE STARTED WHOLE
FOODS TODAY?
WOULD IT STILL BE THE SAME
SUCCESS STORY?
NO, ACCORDING TO MACKIE,
BECAUSE THE NEW ATTITUDE IN
WASHINGTON DEMONIZES
BUSINESSES, MAKING IT NEARLY
IMPOSSIBLE FOR START-UP
COMPANIES TO GET ON THEIR
FEET.
THERE IS SO MUCH MORE RED
TAPE.
CORPORATE INCOME TAX IN THE
UNITED STATES IS THE HIGHEST
IN THE ENTIRE WORLD.
Reporter: IN HIS NEW
BOOK, "CONSCIOUS
CAPITALISM," HE CALLS A FREE
MARKET THE KEY TO
PROSPERITY, BUT THE OBAMA
ADMINISTRATION IS IMPOSING
THE EXACT OPPOSITE.
I'M VERY CONCERNED ABOUT
IT.
IN THE YEAR 2000, WE STILL
RANKED NUMBER THREE.
IN 2012, WE FELL DOWN TO
NUMBER 18.
YOU WANT TO KNOW WHY
UNEMPLOYMENT IS 7.9%, AND
PER CAPITA INCOME HAS
DECLINED OVER THE LAST
DECADE, YOU DON'T NEED TO
LOOK FURTHER THAN THAT
STATISTIC.
Reporter: HE SAYS FREE
MARKET HEALTH CARE WOULD
MAKE HEALTH CARE BETTER, BUT
OBAMACARE MAKES IT WORSE.
NOBODY KNOWS WHAT IT
COSTS WHEN YOU GO TO THE
DOCTOR.
THAT'S NOT COMPETITION.
I OFTEN JOKE I WISH I COULD
RUN WHOLE FOODS THAT WAY.
DON'T PUT ANY PRICES ON
ANYTHING THEY SELL.
PEOPLE GET TO THE REGISTERS,
AND PEOPLE SAY HOW MUCH IS
THAT GOING TO COST, AND WE
SAY, DON'T WORRY ABOUT IT.
WE'LL BILL YOUR INSURANCE
COMPANY.
THAT'S WHAT WE HAVE IN OUR
HEALTH CARE SYSTEM IN
AMERICA, PRETTY MUCH.
Reporter: WHILE JOHN
MACKIE WORKS TO PROVIDE GOOD
JOBS FOR THOUSANDS, HE IS
CONCERNED HE MAY BE A DYING
BREED.
GOVERNMENT INTERVENTION AND
THE DEMONIZATION OF BUSINESS
ARE STIFLING THE
ENTREPRENEURIAL SPIRIT,
WHICH HURTS EVERYONE.
LORI JOHNSON, CBN NEWS.