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Made in Israel – Technology

Gordon Robertson looks at many of the things we use every day that had their start in Israel. Read Transcript


ON APRIL 15, 2013, TWO BOMBS

EXPLODED DURING THE BOSTON

MARATHON, KILLING THREE

PEOPLE AND INJURING 264

OTHERS.

FOR THE NEXT THREE DAYS,

INVESTIGATORS REPORTEDLY

USED A HIGH-TECH SYSTEM

CAUSED BRIEFCAM, TO ANALYZE

LOCAL SURVEILLANCE VIDEO.

HOURS OF VIDEO ARE CONDENSED

INTO MINUTES, AND EXPERTS

CAN ZOOM IN ON SUSPICIOUS

ACTIONS, LIKE A BACKPACK

BEING LEFT BEHIND.

BRIEFCAM'S VIDEOSYNOPSIS

WAS INSTRUMENTAL IDENTIFYING

THE TWO BOMBERS, AND THE

TECHNOLOGY WAS MADE IN

ISRAEL.

TECHNOLOGY IS GOING TO

CHANGE ALL OF OUR LIVES.

IT ALREADY HAS.

AND WHAT IS COMING DOWN THE

PIKE IS GOING TO BE EVEN

MORE INTENSE.

Gordon: ISRAEL HAS

OFTEN BEEN CALLED THE

START-UP NATION.

AND WHILE JERUSALEM MAY BE

THE SPIRITUAL HEART OF THE

COUNTRY, TEL AVIV IS THE

CENTER OF ITS START-UP

SUCCESS.

JUST A CENTURY AGO, THIS

THRIVING CITY WAS LITTLE

MORE THAN A SERIES OF SAND

DUNES.

TODAY IT HAS BEEN VOTED THE

SECOND-BEST HIG HIGH-TECH

CENTER IN THE WORLD.

ISRAEL WAS RECENTLY RANKED

THE FOURTH MOST INNOVATIVE

NATION IN THE WORLD.

FROM THE iPHONE TO THE

PLAYSTATION, MANY OF THE

IDEAS BEHIND YOUR FAVORITE

GADGETS CAME FROM INVENTORS

RIGHT HERE IN ISRAEL.

FLIP-TOP CELL PHONES,

KEYBOARDS FOR SMARTPHONES,

THE ABILITY TO PRINT

STRAIGHT FROM YOUR COMPUTER,

THE FLASH DRIVE, THE CHIP

AND THE iPAD, THE O.S.

THAT RUNS THE AMAZON KINDLE,

THE CHIP THAT CONTROLS THE

SONY PLAYSTATION, AND THE 3D

SENSOR IN THE XBOX CONNECT.

EVERY YEAR, AMERICAN

COMPANIES ARE SHELLING OUT

MORE AND MORE SHEKELS TO BY

ISRAELI START-UPS.

THE LATEST IS AN ISRAELI

SMARTPHONE APP THAT GIVES

LIVE TRAFFIC REPORTS BASED

ON YOUR LOCATION.

IT WARNS USERS ABOUT TRAGIC

JAMS, ACCIDENTS, AND EVEN

SITTING POLICE CARS.

IN 2011,p3THEY MAY HEADLINES

BY HELPING DRIVERS NAVIGATE

THE L.A. TRAGIC JAM KNOWN AS

CARMAGEDDON.

TWO YEARS LATER, GOOGLE

BOUGHT THE PROGRAM FOR JUST

UNDER A BILLION DOLLARS,

MAKING IT THE MOST EXPENSIVE

APP IN HISTORY.

I THINK THE KEY CHALLENGE

FOR ISRAELI COMPANIES NOW IS

TO GO FROM START-UP NATION

TO SCALE-UP NATION.

WE NEED TO BUILD EVEN BIGGER

COMPANIES, NOT JUST SELL

THEMTO AMERICAN MULTIPLE

NATIONALS, BUT TO CREATE

MORE JOBS BOTH HERE, IN

AMERICA, AND AROUND THE

WORLD.

Reporter: SO WHAT GIVES

ISRAEL ITS TECHNOLOGICAL

EDGE?

WE ASKED SOME OF THE

COUNTRY'S MOST PROMINENT

BUSINESS PEOPLE, AND THE

ANSWER IS, THERE IS NO

SINGLE ANSWER.

CHUTZPAH IS PERHAPS THE

MOST DEFINITIVE JEWISH

WORD.

VERY, VERY HARD TO

TRANSLATE.

GALL, UNRELENTING DARING,

THIS ABILITY TO TRY TO DO

SOMETHING WHICH NOBODY ELSE

HAS DONE BEFORE, TO SAY

SOMETHING WHICH IS A LITTLE

BIT OUT OF PLACE, TO BE IN

SOMEONE'S PLACE.

THAT HUT CHUTZPAH IS WHAT

ALLOWS US TO BREAK THE

BOUNDARIES, BREAK THE RULES,

AND GO OUT OF OUR COMFORT

ZONE IN ORDER TO CREATE NEW

THINGS.

THERE IS A JOKE ABOUT WHAT

IS THE JEWISH ANSWER?

IT'S A QUESTION.

IN OTHER WORDS, JEWS WILL

ANSWER A QUESTION WITH A

QUESTION.

THAT CULTURE OF CHALLENGING,

DEBATING AND ARGUING, IT IS

EVERYWHERE IN ISRAEL.

ARGUING IS HEALTHY BECAUSE

YOU GET TO BETTER ANSWERS,

YOU GET TO BETTER RESULTS.

AND I THINK THAT IS A KEY

CULTURAL ATTRIBUTE IN

ISRAEL'S ECONOMIC SUCCESS

STORY, IN ITS ECONOMIC

MIRACLE.

OUR ROOTS, OUR EDUCATION,

MAY BE THAT IT'S COMING FROM

THE TELMUD, AND IT IS ALWAYS

BEING SKEPTICAL IN US, IN

QUESTIONING.

AND I BELIEVE THIS

TRADITION, THIS CULTURE, IS

PART OF OUR D.N.A.

IT'S A BIG PART OF HOW WE

LEARN AND TEACH OUR KIDS.

IF YOU WERE LOOKING FOR A

SINGLE GROUP TO BASICALLY

MAKE YOUR IDEAL POOL OF

ENTREPRENEURS, YOU COULDN'T

LOOK FOR A BETTER GROUP THAN

IMMIGRANTS.

THEY MAKE GREAT

ENTREPRENEURS BECAUSE THEY

ALREADY DID IT IN THEIR OWN

LIVES.

THEY WERE THE C.E.O. OF

MYLIFE.COM.

THEY TOOK RISKS AND MOVED TO

A DIFFERENT COUNTRY, AND

THEY HAD TO HANDLE BANKING

AND MARKETING AND BASICALLY

HAD TO SCALE UP INNOVATION

AS A DIRECT CORRELATION TO

DIVERSITIY.

WE ALL THINK ALIKE AND ACT

ALIKE.

I'M SORRY, THEN IT IS NOT

GOING TO BE A PARTICULARLY

CREATIVE PLACE.

IN JEWISH LIFE, PARENTS

ALWAYS ADVOCATED TO LEARN

AND TO EXPERIMENT IF YOU

WANT TO SUCCEED.

THEY ALWAYS SAY THE SECRET

IS THE JEWISH MOTHER WHO

ASKS HER SON AT THE AGE OF

SEVEN, AFTER ALL WHAT WE

HAVE DONE FOR YOU, ASKING

YOU FOR ONE OTHER THING

REALLY ISN'T TOO MUCH.

Reporter: UCI VARDI HAS

INVESTED IN MORE THAN 80

INTERNET START-UPS,

INCLUDING A COMPANY STARTED

BY HIS SON.

HE AND THREE OF HIS

FRIENDS, I GAVE THEM THE

MONEY, AND I DIDN'T HAVE ANY

IDEA WHAT THEY WERE GOING TO

DO.

STILL, I GAVE THEM THE

MONEY.

AND THEY CREATED THIS

UNBELIEVABLE PRODUCT, AND

THE REST IS HISTORY, AS THEY

SAY.

Gordon: THAT

UNBELIEVABLE PRODUCT WAS

I.C.Q., THE WORLD'S FIRST

INSTANT MESSAGING SERVICE.

LESS THAN A YEAR LATER,

AMERICA ONLINE BOUGHT THE

COMPANY FOR $400 MILLION.

IT IS VERY HARD TO

EXTRACT THE D.N.A. OF

SUCCESS.

YOU HAVE TO UNDERSTAND, IF

YOU VENTURE, YOU CANNOT DO

ONLY SUCCESSES.

BECAUSE IF SO, YOU'RE NOT

TAKING RISKS.

SO FAILURE COMES WITH THE

TERRITORY.

FAILURE IS NOT A FOUR

LETTER WORD, THE LAST TIME I

LOOKED.

FAILURE IS PART OF THE

PROCESS.

NOT EVERY TEAM WINS EVERY

GAME, BUT YOU'VE GOT TO TRY,

AND IF YOU FAIL, YOU'VE GOT

TO LEARN FROM YOUR MISTAKES

AND THEN PICK YOURSELF UP

AND DO IT RIGHT AGAIN.

ARE THE FAILURE RATES

LOWER IN ISRAEL THAN THEY

ARE IN THE REST OF THE

WORLD?

AND THEY'RE NOT.

ISRAELIS DON'T FAIL ANY

LESS.

THE DIFFERENCE IS THEY JUST

KEEP TRYING.

PEOPLE DON'T UNDERSTAND,

FOR EXAMPLE, IF YOU'RE

PRESENTED A CHOICE OF

INVESTING IN TWO

ENTREPRENEURS, ONE WHO HAS

NEVER TRADE IT BEFORE, AND

ONE WHO HAS TRIED AND

FAILED.

ALWAYS TAKE THE GUY WHO HAS

TRIED AND FAILED.

YOUR STATISTICAL ODDS OF

GETTING A RETURN ON YOUR

INVESTMENT ARE FAR BETTER

WITH THAT PERSON.

Gordon: IF YOU'RE

LOOKING FOR THE NEXT

GENERATION OF HIGH-TECH

SUCCESS STORIES IN ISRAEL,

YOU WON'T FIND THEM IN

BUSINESS SCHOOLS.

IN MOST JOB INTERVIEWS HERE,

THE BIG QUESTION ISN'T WHERE

YOU WENT TO COLLEGE, BUT

WHERE YOU SERVED IN THE

MILITARY.

WHEN I GET A RESUME, THE

FIRST THING I LOOK AT IS

WHAT DID THIS KID DO IN THE

ARMY.

I DON'T LOOK AT THE

UNIVERSITY.

I LOOK AT THE ARMY UNIT.

BECAUSE THAT IS GOING TO

TELL ME A LOT ABOUT WHO THAT

PERSON IS.

IN ISRAEL, ALMOST EVERY

SINGLE ISRAELI SEX

TRAFFICKING IISRAELI SERVES

IN THE MILITARY.

THEY ARE PUT THROUGH THIS

TRAINING ON HOW TO LEAD, HOW

TO MANAGE, AND HOW TO MAKE

DECISIONS UNDER ENORMOUS

PRECIOUS.

PRESSURE.

AND THESE SKILLS HARD WIRE

YOUNG PEOPLE FOR BEING

ENTREPRENEURS AND LAUNCHING

OR HELPING TO RUN

START-UPS.

WE GIVE THE CHANCE FOR

EVERY SOLDIER TO EXPRESS

HIMSELF AND TO SAY WHAT HE

REALLY BELIEVES WITHOUT

PUNISHING HIM BECAUSE HIS

RANK IS A LOWER RANK.

SO I HAVE TO TELL YOU THAT

SOMETIMES LISTENING TO THESE

OFFICERS, THEY HAVE A LOT OF

STUPID IDEAS, IN MY POINT OF

VIEW, 40%, 60%, BUT 20%,

40%, 60%, ARE WONDERFUL

IDEAS.

Gordon: ONCE THEY'RE

OUT OF THE ARMY, THEY TAKE

THE SKILLS THEY USED

TRACKING TERRORISTS, AND USE

THEM TO MAKING PEOPLE

SAFER.

THEY HAVE USED THEM FOR

EVERYTHING FROM

BOMB-SNIFFING DEVICES, TO A

SCANNER THAT LET'S YOU KEEP

YOUR SHOES ON AT THE

AIRPORT.

MANY ARE FOUNDED BY AN

ALUMNI KNOWN AT 8200.

THEY SPECIALIZE IN

CYBERWARFARE.

UNIT 8200 IS BELIEVED TO BE

THE BRAINS BEHIND THE VIRUS

THAT TARGETED IRAN'S NUCLEAR

FACILITIES.

IN MY COMPANY, THE R & D

TEAM, 80% OF THE ENGINEERS

ARE COMING UNIT 8200.

Gordon: THIS

MAJOR-GENERAL WAS THE

COMMANDER OF UNIT 8200 FOR

FOUR YEARS.

AND WHEN HE RETIRED FROM THE

ARMY, HE USED THAT

EXPERIENCE TO HELP DESIGN A

SECURITY SYSTEM KNOWN AS

SAFE ROUTE, A VIRTUAL

DOORMAN THAT USES BOTH FACE

AND FINGER RECOGNITION TO

PROTECT OFFICES.

ISRAELIS ARE PROUD TO SAY

THAT MANY OF THEIR HIGH-TECH

IDEAS COME FROM THEIR

EXPERIENCE IN THE ARMY, AN

IDEA THAT SOME SAY COULD

ALSO BENEFIT AMERICAN

COMPANIES.

AMERICAN BUSINESSES HAVE

A LOT TO LEARN ABOUT HOW

ISRAEL HAS INTEGRATED THEIR

MILITARY PEOPLE, WHEN

THEY'RE COMING OUT OF THE

MILITARY INTO THE ECONOMY.

IT REALLY HAS TO BE PART,

I THINK, OF EVERYBODY'S

CULTURE.

AND CERTAINLY THE HEROS

COMING BACK TO AMERICA, FROM

IRAQ AND AFGHANISTAN, THEY

NEED TO BE THE FIRST GUYS TO

GET THE JOBS BECAUSE THEY

HAVE ACTUALLY TAKEN

LEADERSHIP AND LED, AND

THEY'RE THE KIND OF PEOPLE

WHO YOU WANT TO HIRE.

EMBED THIS VIDEO


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