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Gen iDistracted? Business the Millennial Way

To an older generation, constant use of social media looks more like a distraction. But to the tech-savvy Millenials entering the workforce, it's a way of doing business. Read Transcript


Reporter: THE STRUGGLE

TO BREAK GENERATION GAPS IS

AS OLD AS TIME ITSELF.

AND NOW THE DISCONNECT

BETWEEN MILLENNIALS AND

THEIR PARENTS AND

GRANDPARENTS IS ONE OF THE

WIDEST EVER.

NOW THIS MILLENNIAL

GENERATION IS ENTERING THE

WORKFORCE, AND EMPLOYERS ARE

FINDING THEY'RE JUST

DIFFERENT.

MANY OF THOSE DIFFERENCES

ARE GOOD; OTHERS ARE A

LITTLE MORE CHALLENGING.

BUT THE MAJORITY STEM FROM

THE MILLENNIALS IMMERSION IN

TECHNOLOGY.

WHETHER IT IS NETWORKING,

SHARING INFORMATION OR JUST

KEEPING IN TOUCH,

MILLENNIALS OFTEN TURN TO

SOCIAL MEDIA.

I NEED TO SENT A P.D.F.

REAL QUICK TO ME SO I

REMEMBER TO EDIT THAT.

I HAVE AN APP ON MY PHONE

THAT IS GREAT FOR THAT.

YOU HEAR ABOUT ALL OF THIS

INNOVATION THAT CAN MAKE THE

WORK PROCESS EASIER.

Reporter: BUT TO AN

OLDER GENERATION, CONSTANT

USE OF SOCIAL MEDIA LOOKS

LIKE MORE OF A DISTRACTION.

AS A CULTUR CONSULTANT AND

PROFESSIONAL SPEAKER SHE HAS

LOOKED OUT OVER THE AUDIENCE

AND FOUND THEM ON THEIR

PHONES.

IT IS HARD WHEN YOU'RE

GIVING A PRESENTATION, AND

HALF OF THE AUDIENCE IS

DOING THAT THING THAT

THEY'RE DOING.

Reporter: BUT SHE MAY

FIND OUT SOME WERE SHARING

HER SPEECH ON TWITTER.

EMPLOYERS SAY THEY SEE THE

BENEFITS OF TECHNOLOGY AND

HOW MILLENNIALS USE IT IN

THE WORKPLACE, BUT THEY ALSO

FEAR THOSE BENEFITS COME AT

A COST.

THE TEXTING AND

COMMUNICATION WITHOUT FACE

TO FACE SEEMS TO BECOME

PROBLEMATIC IN THE SENSE

THAT OUR BUSINESS DEPENDS ON

RELATIONSHIP BUILDING.

Reporter: EXPERTS

AGREE.

AUTHOR DR. TOM RAINER'S

BOOK, "THE MILLENNIALS,"

TAKES AN INDEPTH LOOK INTO

THE NEW GENERATION.

I BELIEVE THIS WILL BE

ONE OF THE CHALLENGES OF THE

MILLENNIAL GENERATION GOING

FORWARD.

THERE WILL NEVER BE A TIME

WHEN YOU CAN REPLACE

FACE-TO-FACE CONVERSATION.

Reporter: IT IS NOT

SURPRISING THAT THIS TEXT

SAVVY APPROACH COULD ALSO BE

A WEAKNESS.

EMPLOYERS SAY THEY SHOULD

WORK WITH MILLENNIALS ON

THEIR STRENGTHS.

ALEX STARTED WORKING WITH

MANN NUTRITION, A COMPANY

THAT MAKES THERAPEUTIC

FOOD.

IT IS A PEANUT BUTTER FOR

CHILDREN WHO ARE REALLY

MALNOURISHED.

IT CAN RAPIDLY CHANGE THE

EFFECTS OF SEVERE

MALNUTRITION.

Reporter: THEIR

MISSION: SPREAD THE WORD

ABOUT MANN'S THERAPEUTIC

PEANUT BUTTER.

WE STOPPED AT CHURCHES

AND COLLEGES AND HIGH

SCHOOLS, AND ANYBODY WHO

WOULD LET US COME IN AND

TALK.

Reporter: EVENTUALLY

THEY DECIDED THEY COULD DO

MORE.

IT WOULD MAKE SENSE TO

CREATE A CONSUMER PRODUCT IN

A SIMILAR FORM SO PEOPLE

COULD BUY THIS PRODUCT, AND

THROUGH THAT PURCHASE BE

ESSENTIALLY GIVING THEIR

DONATION, ALSO.

WE DIDN'T HAVE ANY MONEY

TO START WITH.

WE DIDN'T HAVE A RICH

UNCLE.

WE DIDN'T HAVE PEANUT

EXPERIENCE. BUT WE HAD A

GOOD AUDIENCE FROM THE

PEOPLE WHO BELIEVED IN

MANN'S MISSION AND OUR

MISSION.

SO WE STARTED AN ONLINE,

CROWD-FUNDING CAMPAIGN.

Reporter: MARK AND ALEX

DECIDED THEY WOULD NEED

ABOUT $65,000 TO GET THEIR

COMPANY OFF THE GROUND.

PEOPLE WERE REALLY

RECEPTIVE, AND WE

OVERFUNDED.

WE RAISED ABOUT $70,000.

Reporter: THAT WAS THE

START OF THEIR COMPANY,

"GOOD SPREAD."

EVERY TIME WE SELL A

PACKET OR A JAR OF OUR

PEANUT BUTTER, WE GIVE AWAY

A PACKET OF THIS PEANUT

BUTTER TO KIDS WHO ARE

MALNOURISHED.

Reporter: MARK IS BASED

HERE IN NASHVILLE, AND ALEX

IS IN WASHINGTON, D.C.

10 YEARS AGO, THIS WOULD

HAVE NEVER WORKED.

BUT ALEX AND I, LITERALLY

EVER DAY -- IT IS LIKE A

LONG DISTANCE RELATIONSHIP.

WE CAN TALK ON THE PHONE, WE

CAN VIDEO CHAT, WE CAN

TEXT.

IN SECONDS, WE CAN MAKE

VISIONS FOR OUR LITTLE

PEANUT BUTTER COMPANY.

Reporter: IN NOVEMBER,

THEY SENT THEIR FIRST BATCH

OVERSEAS WITH WORLD VISION.

THE TOTAL, 33,000 PACKETS.

IT IS A BUSINESS RUN THE

MILLENNIAL WAY, AND IT IS

MAKING A DIFFERENCE.

CAITLIN BURKE, CBN NEWS,

NASHVILLE, TENNESSEE.

EMBED THIS VIDEO


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