- Just last week there was areport of an active shooter
at a North Carolina high school.
It was reported later,thankfully, as a false alarm.
But the reality of school shootings
have become way toocommon in this country.
Here now to discuss the use of technology
to prevent them is Titania Jordan.
She is with the app called Bark.
So thank you so much for joining us.
We reported on yoursuccess of your app before
to help parents, especially for children
in terms of suicide.
Briefly tell us about that.
- That's correct, yeah.
So Bark is technology thatkeeps children safer online
and in real life.
And as we touched on last time,
our app has helped to save 34 lives.
And we know that because34 different times
a parent has received analert via text or email
that their child was imminently suicidal.
And our technology broughtit to their attention
so they were able to stepin and get their children
the help they needed.
- Titania, tell us how it can be used
to prevent school shootings.
- Absolutely, so there's Bark for parents,
and there's Bark for schools.
And Bark for schools is absolutely free.
And what we know, based on our data,
is that children areexpressing violent thoughts
and threats both on personalaccounts and devices
as well as school-issueddevices and accounts.
And so based on our data, we have helped
to thwart 16 schoolshooting threats to date.
And that is happening,perhaps, on Snapchat
or text message or Twitter or email.
Children are expressing thesedark thoughts and desires
and because of our algorithmwe're able to find it,
flag it, and alert parentsand schools to the problem
before it becomes an actual situation.
- [Interviewer] If youcould, give us, I guess,
an insider's perspective abouthow the technology works.
How do you manage to havethe success rate and do this?
- Absolutely, so we have an amazing team
of data scientists and engineers
that have spent a greatdeal of time perfecting
our machine-learning algorithms.
We're using artificial intelligence
to look across socialmedia, texting, and email
for not just key words like shoot and gun,
but contextual analysisthat can look for signs
of depression, anxiety, likeI said, violent tendencies.
And it's not just key words.
It's images, it's video, it's audio.
We even caught a school shooting threat
where somebody had writtenon a bathroom wall,
"Don't come to schooltomorrow, bang, bang."
And a student had taken a photo of that,
put it on Snapchat,
and our algorithm caught that threat
and alerted a parent.
- Wow, so do you guyswork closely with schools
in terms of using this app?
- We absolutely do.
We are currently protectingover two million children now
across the US and arein over 700 districts
across the nation.
So we absolutely are working
with schools and parents right now.
- What kind of surprisingresults have you seen working
with this in terms of the results
that you guys have already seen?
- It's really alarming and heartbreaking
the amount of children that are struggling
with mental health issues,whether it's anxiety
or depression or self-harm.
Our algorithm has sent over33,000 self-harm alerts.
And this is children betweenthe ages of eight and 17,
and so it really sheds light on the fact
that this isn't just somethingthat you hear on the news.
This is really happening with children
that either you know orthat your children know.
And so we as adults need to be aware
of what our children'sdigital lives look like,
because they are very, veryoverlaid with their real life.
And then step in and haveopen and honest conversations
- Real quickly, how doesa parent get the app?
- So a parent can go towww.bark.us, that's our website.
And from there sign up.
- [Interviewer] All right,Titania Jordan with Bark,
thank you so much for your insights.
- Thank you for having me.