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Rap Legend Rev Run Launches 'Inspired Mobility' Campaign

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The holidays are here and with all the hustle and bustle, the real reason for the season can easily get lost. But one man is helping people keep joy in their holiday through his massive social media reach.

Rev. Run, a hip-hop legend, Rock & Roll Hall of Famer and founding member of Run DMC, has more than 4 million followers on Twitter. Now he has joined forces with AT&T in a campaign called #inspiredmobility.

Run and his family were among the first to enter the reality TV world with their popular MTV series "Run's House." He now has shows on the Cooking Channel, The Travel Channel and the Oprah Winfrey Network.

Run spoke with CBN News's Efrem Graham about the #inspiredmobility campaign and about his growing roster of reality television shows.

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CBN News is a national/international, nonprofit news organization that provides programming 24 hours a day by cable, satellite and the Internet. Staffed by a group of acclaimed news professionals, CBN News delivers stories to over a million viewers each day without a specific agenda. With its headquarters in Virginia Beach, Va., CBN News has bureaus in Washington D.C., Jerusalem, and elsewhere around the world. What began as a segment on CBN's flagship program, The 700 Club, in the early 1980s, CBN News has since expanded into a multimedia news organization that offers today's news headlines