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God is a Salesman

(Hachette Book Group)

If we will truly learn from the Master, the power of our faith can be cultivated for success in all aspects of life — whether we're selling a product, a spouse on dropping that extra 10 pounds, kids on becoming honor students, or a best friend on trying something new.

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The Black Hole Of Fear

By Mark Stevens
Author, God Is A Salesman – I hear it every day of my life.

"I am afraid."

People tell me they are afraid of losing money. Of getting sick. Of being misunderstood. Of shooting too high. Of shooting too low. Of breaking some kind of social code someone at Harvard invented. Of being disliked. Of taking a risk. Of doing what society frowns at.

What they are really saying in so many words is that they are afraid of life. And once this fear is allowed to fester, once it is left unchecked, once it qualifies for all manner of justification, it sucks its victims into a black hole. In John 14 Jesus addresses fear. He simply says “I am leaving you with a gift – peace of mind and heart. And the peace I give isn’t like the peace the world gives. So don’t be troubled or afraid.” (New Living Translation)

If we let it, fear mushrooms and life diminishes. It is a miserable syndrome. It is paralyzing. It leaves its marks frozen in a compromised place, hostage to what everyone else wants but  detached  from the experiences, the journey, they  really want to take.

Fear makes millions, even billions, their own worst enemy. Their heart says fly me away to this beautiful vision that stands before me. Let me take it by its outstretched hand and soar to a place I know will be exhilarating, magnificent, rewarding, challenging, intoxicating, delicious. The hand is honest and pure and true and loving and willing to reach out over and over again, but the coupling never occurs.

Fear strikes. Fear stops. Fear freezes the momentum in its tracks. The person who needs to be safe, to pass the acid test of acceptability imposed by anonymous crowds, to walk the beaten path, to do the traditional thing, to insure against failure, says "No" to the dangerous liaison, the high risk project, the change in direction, the road the priests of false morality seek to bar from passage (for all but themselves.)

Paradoxically, fear  prevails when in truth there is nothing in life to fear. There is nothing in death to fear. Fear is the enemy of life. If  one has faith in God, if one simply identifies the few genuine truths and passions in their lives and pursues them with zest and courage, well that is the definition of a life well lived.

The universal aspiration should be to replace fear with faith. There are so many rich things you can do with your life that have zero guarantee of success but which you must jump into like a child cannon balling into a summer pond.

Your career.
Your romance.
Your friendships.
Your time alone.
Your time with many.

All must be conducted with a determination to live in faith as God created us to. To fully cultivate the gift of life, to take the chances, to embrace the risks, to put the standard setters, the paper prophets, back in their boxes and to busy themselves with others. Jesus says His peace is greater that that of the world and I believe Him. I have experienced it, have you? It is right here for the taking.

You can live a life of Faith. Begin now. You will not fear. You will pick your goals, decide when to act, walk the high wire, care nothing at all when the fear mongers chasten you. You will go to that special place where people achieve and experience the exceptional. You will never again look back and say I let it get away out of fear. Psalm 34:4 states “I prayed to the Lord, and He answered me, freeing me from all my fears.” (New Living Translation)

You will not fear. You see the black hole. It is not for you. Step out and live with faith.

God gives us life and there is too much life to live.


Want to know more about how to live a life of faith? Check out God is a Salesman by Mark Stevens. Also, visit Mark's Web site:

Mark Stevens is CEO of MSCO, a results-driven management and marketing firm that represents a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, The MONY Group, Environmental Systems Products, and many others. He is the author of 24 business-related books including the bestsellers Your Marketing Sucks and Your Management Sucks.

Article reprinted with permission. May not be further reproduced. All rights reserved.

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