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Conscious Capitalism: Whole Foods Helping 'Heal America'

Artificial fats, sweeteners, and colors: much of America's food supply is fake! But one nationwide grocer is trying to set itself apart from the rest. Read Transcript


AMERICANS ARE BECOMING

SICK AND TIRED OF EATING

FOOD THAT MAKES US SICK AND

TIRED.

THAT'S WHY BUSINESSES IS

BOOMING AT WHOLE FOODS

MARKET.

ONE NATIONWIDE GROCER TRYING

TO SET ITSELF APART FROM THE

REST.

AS YOU CAN SEE, THE

SELECTION HERE IS HUGE, BUT

THE REASON SO MANY PEOPLE

SHOP AT WHOLE FOODS IS

BECAUSE OF WHAT IS NOT

HERE.

FIRST, NO PESTICIDES ON THE

PRODUCE.

IT'S ORGANIC.

NO TRANS-FATS, NOT EVEN IN

THE PACKAGED FOODS OR IN THE

BAKERY.

NOTHE SOUP OR

ANYTHING ELSE, FOR THAT

MATTER.

AND HERE IS A BIGGIE, NOT A

TRACE OF HIG HIGH FRUCTOSE

CORN SYRUP ANYWHERE IN THE

STORE.

WHY THE BOLD DEPARTURE FROM

TYPICAL GROCERY STORE FAIR?

ACCORDING TO THE FOUNDER,

JOHN MACKIE, IT IS SIMPLE.

WE WANT TO HELP HEAL

AMERICA.

Reporter: AND AMERICA

WANTS TO BE HEALED.

WE'RE OVERFED AND

UNDERNOURISHED, AND

PROCESSED FOOD IS JUST NOT

GOOD FOR US.

ALMOST EVERYTHING IN HERE

HAS UNDER 10 DIFFERENT

INGREDIENTS IN IT, AS

OPPOSED TO A REGULAR STORE,

WHICH HAS 20 OR 30

INGREDIENTS IN IT.

MACKIE STARTED WHOLE

FOODS BACK IN 1980 IN HIS

HOME TOWN OF AUSTIN, TEXAS.

FROM THAT ONE TINY STORE

GREW HUNDREDS ALL ACROSS

AMERICA.

RAKING IN ANNUAL SALES OF

$12 BILLION.

IN THAT AREA, MACKIE ALSO

TOOK AN UNUSUAL STEP.

HE STOPPED TAKING A SALARY

AND STOCK OPTIONS YEARS

AGO.

I'VE MADE ENOUGH MONEY.

I JUST REALLY WANTED TO WORK

FOR SERVICE.

AND I DIDN'T WANT THERE TO

BE THE ACCUSATION THAT IT

WAS ABOUT SOME TYPE OF

PERSONAL GAIN.

Reporter: WHOLE FOODS

MARKET HAS MADE THE LIST OF

FORTUNE'S BEST COMPANIES TO

WORK FOR FOR 16 CONSECUTIVE

YEARS.

AMONG OTHER THINGS,

EMPLOYEES GET A 20%

DISCOUNT, 30% IF THEY'RE

HEALTHY.

BUT CONSIDER THIS, WHAT IF

INSTEAD OF 30 YEARS AGO,

JOHN MACKIE STARTED WHOLE

FOODS TODAY?

WOULD IT STILL BE THE SAME

SUCCESS STORY?

NO, ACCORDING TO MACKIE,

BECAUSE THE NEW ATTITUDE IN

WASHINGTON DEMONIZES

BUSINESSES, MAKING IT NEARLY

IMPOSSIBLE FOR START-UP

COMPANIES TO GET ON THEIR

FEET.

THERE IS SO MUCH MORE RED

TAPE.

CORPORATE INCOME TAX IN THE

UNITED STATES IS THE HIGHEST

IN THE ENTIRE WORLD.

Reporter: IN HIS NEW

BOOK, "CONSCIOUS

CAPITALISM," HE CALLS A FREE

MARKET THE KEY TO

PROSPERITY, BUT THE OBAMA

ADMINISTRATION IS IMPOSING

THE EXACT OPPOSITE.

I'M VERY CONCERNED ABOUT

IT.

IN THE YEAR 2000, WE STILL

RANKED NUMBER THREE.

IN 2012, WE FELL DOWN TO

NUMBER 18.

YOU WANT TO KNOW WHY

UNEMPLOYMENT IS 7.9%, AND

PER CAPITA INCOME HAS

DECLINED OVER THE LAST

DECADE, YOU DON'T NEED TO

LOOK FURTHER THAN THAT

STATISTIC.

Reporter: HE SAYS FREE

MARKET HEALTH CARE WOULD

MAKE HEALTH CARE BETTER, BUT

OBAMACARE MAKES IT WORSE.

NOBODY KNOWS WHAT IT

COSTS WHEN YOU GO TO THE

DOCTOR.

THAT'S NOT COMPETITION.

I OFTEN JOKE I WISH I COULD

RUN WHOLE FOODS THAT WAY.

DON'T PUT ANY PRICES ON

ANYTHING THEY SELL.

PEOPLE GET TO THE REGISTERS,

AND PEOPLE SAY HOW MUCH IS

THAT GOING TO COST, AND WE

SAY, DON'T WORRY ABOUT IT.

WE'LL BILL YOUR INSURANCE

COMPANY.

THAT'S WHAT WE HAVE IN OUR

HEALTH CARE SYSTEM IN

AMERICA, PRETTY MUCH.

Reporter: WHILE JOHN

MACKIE WORKS TO PROVIDE GOOD

JOBS FOR THOUSANDS, HE IS

CONCERNED HE MAY BE A DYING

BREED.

GOVERNMENT INTERVENTION AND

THE DEMONIZATION OF BUSINESS

ARE STIFLING THE

ENTREPRENEURIAL SPIRIT,

WHICH HURTS EVERYONE.

LORI JOHNSON, CBN NEWS.

EMBED THIS VIDEO


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