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Rwanda Building Success on Business from the Heart

Just 20 years ago, genocide left Rwanda's economy in ruins. But today, the economy is growing, thanks in part to home-grown entrepreneurship. Read Transcript


Reporter: REWANDA WAS

ONCE CALLED A TROPICAL

SWITZERLAND IN THE HEART OF

AFRICA.

TODAY THAT BEAUTY HAS

RETURNED TO THE LANDSCAPE

AND TO THE FACES IN THIS

EAST AFRICAN NATION.

WHEN YOU LOOK AROUND IN

TOWN, YOU'VE GOT TO SEE THE

COUNTRY HAS A DIRECTION.

Reporter: MANY CREDIT

PRESIDENT PAUL GAGAMI FOR

GIVING THAT COUNTRY A

DIRECTION.

WE WANT OUR PEOPLE TO

HAVE DIRECTION.

Reporter: IT WAS THE

RWANDAN PATRIOTIC FRONT THAT

LED ITS PEOPLE OUT OF GENESI

IN 1994.

THIS LAND OF A THOUSAND

HILLS SAW NEARLY ONE MILLION

PEOPLE KILLED IN 100 DAYS OF

ETHNIC VIOLENCE.

DURING THAT TIME, HE

RETURNED TO RWANDA FROM

CONGO AND JOINED THE ARMY IN

FIGHTING.

THERE WERE SO MANY PEOPLE

PROBLEMS GOING ON.

AT ONE TIME, YOU HAVE ONE

GROUP OF PEOPLE WHO ARE

KILLING THE OTHERS.

AND YOU ALSO HAVE ANOTHER

GROUP OF PEOPLE WHO ARE

WORKING HARD TO STOP THE

KILLING AND TO ALSO BRING

BACK SO MANY RWANDANS THAT

WERE LIVING OUTSIDE OF THE

COUNTRY.

IT HAPPENED.

THAT'S ONE THING I AM PROUD

OF, BEING RWANDAN, THAT WE

SOLVED OUR OWN PROBLEMS.

Reporter: SERGE IS

HELPING BOOST THIS ECONOMY.

HE OWN JAY LYNN'S BAKERY.

IT IS A PLACE TO SOCIALIZE,

SATISFY THEIR SWEET TOOTH

AND GRAB A FRESHLY BAKED BAG

GEO.

IT I BAGEL.

Reporter: THIS IS A

HANDS-ON 14 WEEK SCHOOL,

CREATED BY REGENT UNIVERSITY

CENTER ENTREPRENEURSHIP.

IT CHANGED WHAT I LEARNED

OR KNEW ABOUT BUSINESS.

ONE PARTICULAR THING THAT I

REMEMBER IS THAT THEY TAUGHT

US TO DO BUSINESS NOT FROM

OUR HEAD, BUT FROM OUR

HEART.

Reporter: SERGE IS ONE

OF 200 ENTREPRENEURS TO

LEARNED TO BUILD A

SUCCESSFUL BUSINESS.

AT THE REGENT DEVELOPMENT

CENTER HERE IN RWANDA.

WE EXIST TO HELP

TRANSFORM PEOPLE AND NATIONS

USING BUSINESS.

Reporter: JASON

BENEDICT HELPED TO GET THE

CENTER RUNNING.

THE GOVERNMENT HERE IN

RWANDA THREW THE DOOR OPEN

FOR US AND SAID WE WANT TO

BE THE FIRST.

THEY ACTUALLY HELPED MAKE

THAT HAPPEN.

WE'RE AMONG THE TOP AND

FASTEST GROWING ECONOMIES IN

AFRICA.

SO -- AND A PLACE WHERE

DOING BUSINESS IS

CONVENIENT.

Reporter: JOM BUSHCO IS

THE DEVELOPMENT CENTER'S

C.E.O.

HE IS ALSO A GRADUATE WITH

TWO SUCCESS BUSINESSES.

OUR AIM IS TO MAKE SURE

THAT THE GOVERNMENT HAS

AVAILABLE A PROFITABLE

BUSINESS.

Reporter: THE B.C. B.

PAIRS GRADUATES WITH MENTORS

FROM AROUND THE WORLD.

JOHN SEES AN EVEN BIGGER

LESSON TAUGHT BY THE

SCHOOL.

THOU THE HOW THEY GIVE

BACK TO THE COMMUNITY, AND

TO REACH THEIR FULL

POTENTIAL.

Reporter: THAT LESSON

COMES BACK TO LIFE BACK AT

THE BAKERY.

THE SHOP IS NAMED AFTER

SERGE'S WIFE, JENLIN, WHO

CAME FROM CANADA.

YOU HAVE TO FIND A

BUSINESS, AND YOU HAVE THE

SKILL.

YOU KNOW, PEOPLE WHO WILL

WORK WITH YOU WHO WILL HAVE

THE SKILL, AND I REMEMBER

THAT IN MY OWN FAMILY.

I HAVE A WIFE WHO IS AN

EXCELLENT BAKER.

IT WAS JUST, LIKE, HERE

IS A GIFT FROM GOD.

THAT'S HOW WE'RE TREATING

THIS PLACE, IT IS A GIFT.

WE'RE RESPONSIBLE FOR THAT.

Reporter: SERGE AND

JENNIFER EMPLOY 20 PEOPLE,

17 OF THEM STRUGGLING

WOMEN.

THEY ALL COME FROM

SITUATIONS WHERE THEY WOULD

NOT BE ABLE TO PAY THE RENT,

PUT FOOD ON THE TABLE, PAY

FOR SCHOOL FEES FOR THEIR

CHILDREN.

AND THEY EARN A SMALL SALARY

HERE, AND THEY'RE ABLE TO DO

SOME OF THAT.

WE HELP THEM OUT WITH THEIR

MEDICAL NEEDS ON TOP OF

THAT.

Reporter: AS THEY LEARN

TO MAKE COOKIES, CAKES, AND

CUPCAKES, SERGE AND JENNIFER

WORK TO --

TO GET THEM TO DRINK.

TO EVEN GET THEM TO THINK

THEY WERE CREATED WITH

PURPOSE.

IT IS NOT ABOUT MAKING MONEY

AT ALL.

Reporter: THIS BAKERY

IS A MINI BUSINESS

DEVELOPMENT CENTER.

THE SAME FOUNDATIONAL

SORT OF STUFF.

IN 18 MONTHS, TWO YEARS,

THEY HAVE A FEASIBLE

BUSINESS PLAN THAT IS GOING

TO WORK.

THEY CAN GO AND IMPLEMENT

THEIR BUSINESS, AND WE'LL

HELP THEM DO THAT WITH

WHATEVER.

THEY SAVE SOME CAPITAL, AND

WE'LL ADD TO IT.

THEY CAN START THEIR OWN

ENTREPRENEURIAL BUSINESSES.

IT IS GREAT THAT THEY WORK

HERE.

I LOVE EACH ONE OF THEM, YOU

KNOW?

BUT I WANT THEM TO MOVE

BEYOND ME.

Reporter: IT IS A

CONCEPT THAT CAN ONLY ADD TO

THE COUNTRY'S BEAUTY.

EPHRAIM GRAHAM, CBN NEWS,

KAGALI, RWANDA.

EMBED THIS VIDEO


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