The Arctic weather is affecting 195 million Americans, with at least 35 states from the Midwest to the Gulf facing below-freezing temperatures.
In Minnesota, wind chills have dropped to 45 below. And in nearby Wisconsin, a propane shortage is forcing families to bundle up even indoors.
"Normally they're barefoot, so they've got socks on," Wisconsin resident Michelle Baldwin said. "We've got a hat on the baby."
Even the Deep South is not immune, with crews preparing for icy conditions as far as Texas.
"Nothing's enough here, I'm sorry," one man said. "I need layers on my face, layers on my hands."
In Chicago, residents are seeing wind chills that feel like 20 below zero.
"I'm looking forward to this summer. I'm not going to complain about how hot it is," one Chicago resident said.
The deadly weather was also responsible for a massive interstate pileup in Indiana.
"I can't believe the way it looked," one eyewitness said. "Even I was in tears just looking at it. It's horrible."
More than 40 vehicles smashed together on Interstate 94 in northwestern Indiana -- big rigs and cars, tangled after whiteout conditions. Three people died and more than 20 were injured.
"The collisions were just like, 'Boom.' It was like louder than a gunshot. You heard it, and this is crazy," Michael Sherrod, another witness to the massive pileup, said.
Meanwhile, the football industry is bracing for the impact of the cold conditions. For the first time ever the NFL is suggesting the date of the Super Bowl could be moved.
If a snow storm hits the Garden State before next Sunday, the game could be played any time between next Friday and Monday.
"We don't have a crystal ball on weather, but we're confident we'll be able to have our events," NFL Executive Vice President Eric Grubman said.
Even if the snow holds off, the cold temperatures won't. With 80,000 fans descending upon New Jersey, NFL officials will give out free hats, ear muffs, gloves, scarves, and hand warmers.