The Christian Broadcasting Network

Introduction

CBN International's mission is to spread the Gospel throughout the world by means of mass media, primarily television broadcasts. CBN's international thrust, WorldReach, was launched in the fall of 1995. The goal of CBN WorldReach is to see 500 million people brought to faith in Jesus Christ.

Mission Statement

CBN WorldReach follows God’s favor and initiative to present the world with the Gospel message. It partners with other ministries and organizations in strategic use of mass media for spreading the message in a culturally relevant manner throughout the world, training leaders in Biblical principles, and discipling the millions who come to Christ. In addition, through its strategic partnership with Operation Blessing International, human suffering is alleviated through relief efforts, water wells and cisterns, free medical care, micro-enterprise, and lifeskill programs. Innovation, excellence, and integrity are the principal guiding values in these tasks.

Strategy

The primary strategy adopted by CBN WorldReach is the development of daily or weekly television programs on terrestrial TV stations in selected countries. These programs are often produced in country by local production staff. The objective is that each program will be culturally sensitive and relevant to the ethnic audience as it is viewed in their own language. These broadcasts are complemented by effective follow-up via mail and telephone counseling. To further sustain regular programming, CBN WorldReach has developed production facilities in Cambodia, Costa Rica, England, Hong Kong, India, Indonesia, Nigeria, Middle East, Philippines, South Africa, Thailand, and Ukraine.

CBN WorldReach also produces TV specials that are placed on national TV in strategic countries. These programs are broadcast in “prime time” and are designed to generate a mass response from the audience. Follow up is handled by a CBN WorldReach office or a partner church or organization.

Background

The international activities of CBN began in the 1970’s with broadcasts in the Philippines of The International 700 Club. A 30-minute version of The 700 Club is specially produced for international distribution. Since that time, the program has been seen around the world in approximately 60 countries. More than 20 years of television broadcasts and relief activities in those countries brought about the establishment of CBN WorldReach. Today, CBN WorldReach operates in more than 50 countries and has broadcasted evangelistic TV programs in 89 languages reaching more than 230 countries and territories.